Welcome to the Pride of Cows Family.
In a world where food safety concerns are rising and the pursuit of healthier lifestyles is becoming paramount, one vital element stands tall as the epitome of nourishment: pure and untainted milk. Like an elixir of wellness, this humble beverage has captured the attention of health-conscious individuals, who now seek its pure form to unlock its true potential for their well-being.
India, the second largest producer of milk globally, boasts an impressive dairy industry. However, its supply chain faces inherent complexities and recurring challenges. From outbreaks of diseases like Lumpy skin disease to the prevalent issue of adulteration, especially during festivities to meet the heightened demand, the industry has struggled to maintain a pristine and reliable milk ecosystem. It has been slower in adopting refined dairy experiences like single-origin milk. This movement revolves around sourcing milk from specific farms, establishing a direct and discernible link between the consumer and the milk's place of origin. An approach that offers enhanced traceability and transparency.
Parag Milk Foods, a prominent dairy FMCG company renowned for its diverse range of well-established brands such as Gowardhan and Go, has introduced Pride of Cows, an exclusive single-origin milk brand in India. With this offering, Parag Milk Foods aims to provide consumers with an elevated and refined milk experience, ensuring quality and authenticity at every step.By championing the concept of single-origin milk, companies like Parag Milk Foods are not only introducing a new level of sophistication to the Indian dairy market but also empowering consumers to make informed choices.
Bhagyalaxmi Dairy Farm, nestled in Manchar, Pune has played a pivotal role in the creation of Pride of Cows milk. Established in 2005, this farm aimed to serve as a hub for research and development, focusing on educating farmers about producing milk of the highest quality that adheres to global standards and benchmarks. The farm's commitment to excellence has paved the way for a remarkable journey in the dairy industry.
Pride of Cows is a captivating tale that harmoniously blends the essence of traditional farming practices with cutting-edge technology. Their commitment to maintaining the highest standards is evident in every aspect of their operations.At the heart of Pride of Cows is a dedication to providing their cows with the best living conditions. These cows graze on open, lush green pastures, preserving the essence of traditional farming. The preservation of the biodiverse landscape is a priority, ensuring a sustainable and natural environment for the cows to thrive.To enhance their milking practices, Pride of Cows incorporates the finest technology from Germany. This integration of advanced technology allows for the milking process to be completely mechanised without any human intervention. Thorough health check-ups are conducted to ensure the cows receive the utmost care and attention.
The commitment to excellence extends beyond the farm. Pride of Cows collaborates with global innovators, the Serac group, based in France, for the processing and packaging of their milk. This partnership brings forth state-of-the-art techniques and practices to ensure the highest quality and freshness of their milk products.
The Swiss Holstein-Freisian cows, renowned for their impressive milk production and adaptability to diverse climates, play a vital role in shaping the milk's quality. Continuous monitoring of dietary factors ensures the production of milk with elevated levels of beneficial fatty acids, such as omega-3 fatty acids. The quality and nutritional composition of the feed itself are equally crucial. Extensive research underscores the significance of incorporating high-quality forages into the diet of Holstein-Friesian cows. These forages boast a wealth of nutrients, vitamins, and minerals that positively impact milk quality, leading to higher levels of antioxidants and essential nutrients. At Bhagyalaxmi Dairy Farm, high-quality forage, including alfalfa, is diligently utilized. To support farmers in this endeavor, green forage is grown through contract farming, with Parag Milk Foods providing technical support and organic manure for optimal cultivation practices. It is also the first farm in the country who have implemented the use of Homeopathy and Ayurveda in dairy cows; the introduction of Homeopathy and Ayurvedic medicines that don’t keep any residue behind is another step forward safe milk.
Building on the success of their Manchar farm, the visionary minds behind Bhagyalaxmi Dairy Farm embarked on a new endeavor: Swarnabhoomi, situated in Bota, Nashik. This visionary project aims to replicate the farm model and its achievements on a grand scale. With plans to house approximately 15,000 cows, Swarnabhoomi is set to become a dairy haven, projected to yield around 1.4 lakh liters of milk daily by 2028.
When we choose milk that is sourced from specific regions or farms, we contribute to the preservation of traditional farming methods, the conservation of biodiverse landscapes, and the livelihoods of small-scale dairy farmers.Moreover, single-origin milk often comes from farms that prioritize ethical animal husbandry and pasture-based systems. By supporting these farmers, consumers play an active role in promoting animal welfare/
As the demand for premium and authentic food experiences grows, it is encouraging to see companies like Parag Milk Foods spearheading the adoption of single-origin milk in India. This movement not only enhances the overall dairy landscape but also paves the way for a more sustainable and accountable future, where consumers can indulge in the richness of pure, untainted milk while forging a genuine connection with the farms that nurture it.
