Milk, with its rich composition of essential nutrients, calcium, protein and vitamins, is an important part of people’s diets in every part of the world, especially in India where cow milk is considered pure and accorded holy status. Cows have been revered, loved and even worshipped in Indian culture since ancient times.  As such, the concept of keeping cows healthy and happy has always been in the picture when it comes to milk production in India.

With the advent and promotion of the concept of single origin milk, the phenomenon of happy and healthy cows has gained further importance and traction in the Indian milk industry.

Single origin milk and happy cows

Single origin milk refers to milk that comes from a specific location or region, such as a farm or a group of farms, and is not mixed with milk from other sources. It can be traced back to the cow or source it came from. In India, Pride of Cows,  a premium milk brand by Parag Milk Foods has been the leader and pioneer of single origin milk. The concept of single origin milk is often associated with high quality, as it allows for greater control over the entire milk production process, from the cows' feed and living conditions to the final packaging of the milk. At Pride of Cows, strict quality control is maintained throughout the entire milk production process. The cows are raised in a comfortable and clean environment, fed a nutritious diet, and given access to clean drinking water. The milk is then processed in a state-of-the-art dairy plant, where it undergoes a rigorous testing process to ensure that it meets the highest quality standards. The entire process is fully automated with zero human intervention.

The essence of this entire process lies in keeping the cows at the farm in good health, shape and emotional state. The emotional well being of the cows is essential to produce high quality single origin milk.

A ‘happy cow’ is a cow that is in a healthy emotional and physical state. Scientific research has shown significant evidence that cows have feelings and emotions and that this has a big impact on their milk production. Taking good care of the cows and making sure they live a high quality life is a crucial part of the single origin milk production process. Happy cows are the ones who live in the finest possible circumstances, with plenty of room to wander. A good and perfect environment helps them to be stress-free, which makes them  healthier than any other category of cows. They are healthy and content, which leads to a long and happy life. They also get quality time and interaction with their human companions and other cows. These cows are well nursed and cared for. All of this helps them to be more productive, which results in higher milk yield.

Cows that are less stressed produce less cortisol - the stress hormone - which interferes with the quality of milk. Happy cows produce more omega-3 fatty acids which help to reduce inflammation in the human body and protect it against heart disease. They also produce milk that is easier to digest and has less lactose. Thus, the milk procured from happy cows has multiple health benefits for the human body.

Approach to ensure the overall well being of cows

Pride of Cows has adopted an elaborate and holistic approach to ensure that their cows are healthy, happy and content, with the understanding that a happy cow produces better milk. They have implemented a wide range of measures to ensure this, including meticulous body grooming facilities for the cows, providing them with pristine green pastures to graze on, customising the fodder of each individual cow according to its biological needs and health,  offering them comfortable rubber sleeping mats and insulated shelters, and installing cooling systems to provide relief from heat stress. The cows also have access to 24/7 supplies of food and water, as well as piped-in music and their own fans, sprinklers, and sprays to keep them comfortable. Expert handlers and healthcare providers attend to the cows, ensuring their health and promptly addressing any issues that may arise. By prioritising the emotional and physical well-being of their cows, Pride of Cows ensures that they produce high-quality and  nutritious milk that is also ethically sourced.

Health benefits of single origin milk procured from happy cows

Single origin milk from happy cows has been gaining popularity among consumers who are looking for a healthier and more sustainable option for their dairy products. In addition to the health benefits, supporting brands that prioritise the well-being and happiness of cows and promote sustainable practices can also bring a sense of satisfaction to the consumer, thus enhancing the utility and user experience of the product.

Single origin milk from happy cows has the following health benefits :-

Higher Nutritional Value

Single origin milk from happy cows tends to be more nutrient-dense than milk from cows that are raised in confinement. This is because happy cows are fed a natural diet that includes grass, which is rich in omega-3 fatty acids and other nutrients. As a result, milk from happy cows may contain higher levels of various vitamins and minerals, such as calcium, potassium, and magnesium, than conventional milk.

Reduced Antibiotic Exposure

Cows that are raised in unhealthy conditions or confinement are often administered antibiotics for various health ailments. This can lead to the development of antibiotic-resistant bacteria in the milk produced by them that can be harmful to human health. Single origin milk from happy cows, on the other hand, is less likely to contain antibiotic residues, as these cows are generally not exposed to antibiotics on a regular basis.

Improved Digestion

Single origin milk from happy cows is often easier to digest than conventional milk. This is because happy cows are fed a diet that is free from genetically modified organisms (GMOs) and other additives. This helps to prevent the digestive issues caused by milk from unhappy or stressed cows. Additionally, the single origin milk at Pride of Cows is procured smoothly with the use of efficient technology and zero human touch, which can help to minimise stress for the cows and ensure that the milk is of the best quality.

Better Taste

Many people find that single origin milk from happy cows tastes better than conventional milk. This is because happy cows are generally fed a natural diet and are not exposed to the stressful environment associated with conventional milking practices.As a result, the milk has a richer, creamier flavour and a more pleasant texture.

Good for the environment

Single origin milk from happy cows is a more sustainable option for the environment. Brands like Pride of Cows prioritise the well-being of their cows and promote sustainable farming practices, which helps to reduce the carbon footprint of the dairy industry. This means that the milk production process has a lower impact on the environment and is a more sustainable option for consumers who are concerned about their impact on the planet.

Single origin milk from happy cows thus offers a healthier and more sustainable option for consumers who are looking for high-quality dairy products.